When the 2026 Ally ACC Women’s Basketball Tournament tips off on Wednesday, March 4, it will showcase a new women’s court for the first time since 2016. The dedicated women’s court was created by the ACC Marketing and Brand department and specifically designed by graphic artist Boston Logan. The new look celebrates the conference’s rich tradition while bringing a bold, modern energy to center court.
This year marks the 49th annual Ally ACC Women’s Basketball Tournament, which is the oldest Division I conference women’s basketball tournament in the country. It is set for March 4-9 at Gas South Arena in Greater Atlanta and for the first time in conference history, this premier event will be played at a neutral site outside of the Carolinas.
“ACC Women’s Basketball continues to thrive, and we are thrilled to provide this new court for our student-athletes, coaches, programs and fans to enjoy,” said ACC Commissioner Jim Phillips, Ph.D. “We are incredibly proud of our ongoing partnership with Ally, as its support of the league and our women’s programs has been monumental. The competition during this week will be second-to-none and we appreciate Gas South Arena and the surrounding community for hosting this premier event.”
The vibrant and energy-filled court includes thoughtful tributes surrounding the history of ACC Women’s Basketball Tournament and the locations where it was previously played, which include:
Peach
A tribute to Georgia, the Peach State, and to Duluth hosting the tournament. The peach represents the Ally ACC Women’s Basketball Tournament moving to a neutral site outside of the Carolinas for the first time in league history.
Palmetto Tree
As the state tree of South Carolina, the Palmetto Tree represents the ACC Women’s Basketball Tournament being held in three cities in the “Palmetto State”: Clemson (1981), Rock Hill (1992-1996) and Conway (2017). A nod to the many homes of ACC Women’s Basketball through the years.
Crown
Represents Charlotte, the “Queen City”, the ACC’s new headquarters since 2023 and host of the 50th tournament in 2027.
Vintage Greensboro Coliseum Logo
The Ally ACC Women’s Basketball Tournament played 25 of its last 26 tournaments at Greensboro Coliseum, now known as First Horizon Coliseum. Honoring the legacy of the past 25 years, the Greensboro Coliseum has been home to generations of unforgettable ACC Women’s Basketball moments.
336 Area Code
The ACC headquarters called Greensboro and the 336 area code home for more than 70 years. The area code represents our historic past and traditions established in Greensboro.
704 Area Code
The ACC headquarters are now located in Charlotte within the 704 area code, moving from Greensboro in 2023. Charlotte will be the host of the 50th Ally ACC Women’s Basketball Tournament in March 2027.
910 Area Code
The area code representing Fayetteville, North Carolina, the city in which the first-ever neutral site ACC Women’s Basketball Tournament was hosted from 1983-1991.
770 Area Code
The area code, which mainly represents Duluth and Gas South Arena, the site of the 2026 Ally ACC Women’s Basketball Tournament.
1978
The first-ever ACC Women’s Basketball Tournament was held in 1978 in Charlottesville, Virginia. The championship game featured Maryland defeating Virginia, 89-82, in front of 2,750 fans for the event. Last season, the 2025 Ally ACC Women’s Basketball Tournament drew more than 70,000 fans.
Graffiti Typography and “WBBT” Motif
The bold graffiti style reflects pride, expression, ownership of space, the energy of the modern game and a celebration of women’s basketball culture, while the hand-drawn elements give the court a voice, attitude, and personality uniquely its own.